High Bounce Rates From Slow Load Times
Mobile pages taking over 4 seconds to load drive visitors away before they convert.

WEB DESIGN, SEO, AND DIGITAL MARKETING FOR LOCAL BUSINESSES
A McKinney studio building fast, lead-generating sites from a blank codebase - no bloat, no templates.
We build custom websites on a clean codebase, writing only the features your business actually needs. That means no bloated page builders, no stacking 40 plugins to fake custom functionality, and no hard-coding content into template files. For a B2B marketing agency like Texas Five Star Marketing, that approach delivered a site purpose-built for their lead flow and service messaging - not a theme they had to wrestle into shape.
Every project starts with technical discovery: mapping your data models, content relationships, and the exact stack that fits. You get a real CMS tailored to your team's workflow, whether that is custom fields in WordPress or a headless build with an API-driven front end. We then hand-code the components, integrate your CRM and payment gateways, and lock in performance with server-side rendering, a CDN, and strict Core Web Vitals targets. The result is a site that loads fast, ranks locally, and turns traffic into calls.
WHAT WE HANDLE
Mobile pages taking over 4 seconds to load drive visitors away before they convert.
Hard-coded sites with no CMS force you to pay for every text change.
Clunky, multi-page checkouts that lose user details kill e-commerce revenue.
Missing validation, auto-responders, or CRM integration means inquiries go nowhere.
Poor information architecture creates duplicate content and broken indexing.
Booking or payment plugin conflicts with your theme crash core functionality.
TOOLS & CAPABILITIES
Custom CMS Builds
Tailored editing interfaces with custom fields so your team updates content without breaking anything.
Headless Architecture
Decoupled front-end and back-end for faster loads and better security than monolithic platforms.
API Integration Layer
Secure connections to your CRM, payment gateway, and ERP with proper authentication handling.
Performance Optimization
Code splitting, lazy loading, and CDN configuration targeting 90+ Lighthouse mobile scores.
You work directly with founder and lead developer Atrin Shahroudi - the person writing your code and researching your local keywords. With a 30-day satisfaction guarantee and a studio based in McKinney, you get direct access and accountability a national agency cannot match. Our 4-to-6-week launch process and same-day communication during business hours mean you are never left guessing.

Written & reviewed by
Atrin Shahroudi, Founder / Lead Developer
I help businesses grow through clean web development and smart SEO. My focus is building sites that look great, load fast, and bring in real results.
2+ years in business · Updated July 30, 2026
Cost depends on API integrations, custom page templates, and data migration complexity. Our custom mobile apps start at $249 per month, and lightweight AI automation projects begin around $150 per month.
Most standard sites launch in 4 to 6 weeks across discovery, design, development, and QA phases. Complex e-commerce or web applications take longer based on feature scope.
Yes, we build a custom CMS with tailored editing fields so your team can change content without developer help. You get a simplified interface without the confusing options of a bloated page builder.
We crawl your old site, map every URL, and implement a page-by-page 301 redirect strategy. A temporary rankings dip is normal, but a permanent drop signals a failed migration plan we specifically prevent.
Security is built into development with parameterized queries, output escaping, a strict Content Security Policy, and CSRF tokens on all forms. We enforce HTTPS with HSTS and keep all dependencies patched.
Yes, we build or refine high-converting pages matched to search intent with speed, mobile UX, trust elements, and A/B testing built in.